As the voice of the British sandwich industry, the primary objectives of The British Sandwich Association are:

• SAFETY - To safeguard the integrity of the sandwich market by setting standards for sandwich making, by encouraging excellence in sandwich making and by encouraging the development of the industry in terms of skills, innovation and overall market development.
• GROWTH - To encourage positive growth  both in the market and the Association both through the development of the organisation and by promoting the consumption of sandwiches.
• COMMUNICATION - To represent the interests of the industry and members to Government and all those in a position influence the industry or factors affecting the industry.
• SUPPORT - To provide a source of support and information for members