Sandwich Designer of the Year 2010

Could you be the British sandwich Designer of the Year 2010?

The art of creating new sandwich recipes is a critical part of keeping consumer interest and vital to the future of the industry.

The British Sandwich Designer of the Year Award aims to recognise the major contribution made by those involved (often behind the scenes) in creating new recipes.

Through a series of five regional heats and a final in London, we will be inviting panels of expert judges to assess the creative and commercial skills of those who enter with the aim of finding the very best sandwich creator in the UK.

Whether you work in a sandwich bar, catering or a manufacturing environment, now is your chance to win the recognition you deserve by entering The British Sandwich Designer of the Year Award 2010.

There are four sections to the Award, each a competition in its own right:

You can enter up to two recipes in each of these competitions – the more you enter the better your chance of making the final.

The choice of sandwich type is entirely yours – all you need to bear in mind is that the final presentation should be commercially viable to make (you must state the market it is aimed at such as workplace, sandwich bar etc.) and the sandwich should include the appropriate ingredients stipulated in each category.

You can find details of the ingredients and profiles of each of the sponsors by clicking the links above.

The Competition

In the first stage, our judges will be selecting the two best entries in each of the competitions in each of four regions. These finalists will then be invited to take part in the heats which will be held in regional centres around the UK during the early part of 2010. These are likely to include Scotland, Manchester, Birmingham and London.

The winners from the regional heats plus the best runners up will then be invited to the Final which will be held at the Grange St Paul’s Hotel, London on Thursday 13th May 2010 - the same day that the Sammies (The British Sandwich Industry Awards) are held.

All the finalists will be invited to attend the dinner (with a partner) as guests of the sponsors.

How to Enter

All you have to do is come up with a new commercially viable sandwich recipe using the ingredients specified for each competition and send your entries to us by email or post to reach us by no later than Monday 1st February, 2010.

Entries should be clearly marked with the following information:

The category they are entered for
The selling price of the sandwich
The market it is aimed at – e.g. forecourt, supermarket, sandwich bar
Your name, the name of the business, address, telephone number (mobile if possible) and e-mail address
The name of the sandwich
A list of the ingredients to be used
Instructions for assembling the sandwich
The heat you would prefer to attend if successful.

The Ingredients

In each competition an ingredient has been specified by the sponsor. Your entry must include this ingredient but you are free to use any other ingredient of your choice to create your recipe.

The sponsor ingredients are:

English Provender - Ploughman’s Plum Chutney
The Cheese Cellar - Leerdammer Lightlife
Moy Park - Corned Beef
Bernard Matthews - Turkey

The Judging

All entries will be collated by the British Sandwich Association and submitted (without details of the entrant) to an independent judging panel who will be asked to pick the two most creative but commercially viable recipes in each category per region.

Immediately that is done the Association will notify the finalists (two from each competition) and invite them to one of the heats where they will be asked to make up their sandwiches in front of a panel of judges.

The Rules

All entrants must agree to, and comply with, the following rules:

Each entry must contain the ingredient specified by the sponsor
Each recipe must be commercially viable – in other words capable of being made and sold successfully in the chosen market (Note: It is important that you state the market it is for plus the sales price)
Each recipe must be sufficiently innovative to be different from existing products on the market
Contestants must agree to their recipes being publicised and used by the sponsors and BSA for promotional purposes
Each contestant must agree to make up their sandwich at the Final if they are successful in reaching that stage
Any changes made to the recipe will result in the entry being eliminated
The competition is only open to those involved in the commercial sandwich market.

Entries should be sent to:

British Sandwich Designer Award
Association House
18c Moor Street
Chepstow
NP16 5DB

or e-mailed to the BSA at pam@jandmgroup.co.uk to reach us by no later than Friday, 1st February, 2010.

If you need any further information, please call Pam Sainsbury on 01291 636341.

About the Ingredients

Each competition that makes up the British Sandwich Designer of the Year Award has an ingredient specified by the sponsor. Your entries must include this ingredient but you are free to use any other ingredient of your choice to create your recipe