Last updateWed, 16 Apr 2014 8am
Tension is building as the British Sandwich Association announces the shortlist of nominees in each category ahead of May’s Sammies Awards Evening. The announcement has triggered a surge in ticket sales with just 28 places left for the glamorous gala at the Lancaster London Hotel, Hyde Park.
The Sandwich Designer of the Year competition is like the London Fashion Week or the Geneva Motor Show of the Sandwich World. It’s a week of showcasing the new trends in sandwich design and what’s going to be on our high streets next year. The best of the industry were on show with artisan independents, bakers and suppliers all vying for a ticket to the final.
Founded in 1990, the British Sandwich Association is the voice of the UK's sandwich industry.
It sets technical standards, encourages innovation and excellence while providing a collective voice for all involved in the making, distribution and retailing of sandwiches.
British Sandwich Week 2014 takes place from 11-17th May and this year we will be launching a new consumer campaign with the aim of both building the market and encouraging more people to use member outlets.
Themed ‘Good for Everyone’, the campaign will promote some of the positive attributes of sandwiches and the importance of taking a break to buy a sandwich at lunchtime.