The IGD has launched a new report on the eating out sector which found that 31% of consumers would eat out more frequently if more healthy options were on offer.
34% also said they avoided some outlets because they don’t offer enough in the way of healthy foods – but conversely the research also found that consumers are somewhat confused over what constitutes a healthy food, ‘freshly made’ being cited by 29% as meaning the product was healthy.
Looking beyond the ‘health’ factor, the IGD also identifies the evening as being the next big opportunity for the food-to-go sector.
Copies of the report can be obtained by visiting the IGD website.