As part of the Food Standards Agency #EasytoAsk Allergen Awareness campaign we have collaborated on a new logo that can be used across all printed media. The #EasytoAsk logo has been specially adapted for our members to use across all products and collateral with the aim to encourage staff to be aware and customers to speak up and ask about ingredients and allergen information.

Research findings underpinning the campaign show that young people with food allergies or intolerances face challenges when eating out. This campaign icon is designed to encourage more interaction so customers can ask for allergen information and eat safely. For businesses, introducing the logo enables staff to communicate allergen information, potentially avoiding the need for full labelling.

Downloading the logo is easy. Click here, a new tab will open, right click and save.

Please do feel free to use the #EasytoAsk logo in store, on products or across any printed literature.