Great British Breakfast Sandwich Promotion
There is no charge to take part, simply complete the form so we can keep you updated,
Alternatively, why not become a member?
if you're an independent retailer, membership starts at just £3.90 (incl. VAT) per month and your first month is free.
Join Us
Full details on all of our membership plans.
The “Your Breakfast is Waiting" campaign is being designed to encourage consumers to think about the breakfast sandwiches they have been missing – and it’s entirely free for retailers and foodservice operators to take part.
Over the course of a week – from 22nd September – the Association will be running an intensive campaign to promote Breakfast Sandwiches, using TV, radio, print and online media. While the campaign will talk about all the benefits of having a good sandwich breakfast to start the day, it will not focus on any specific products, giving retailers and caterers the flexibility to promote whatever breakfast products they want.
A presentation on the campaign can be found here
A special Breakfast campaign logo (above) is also available for operators to use and can be downloaded free here.