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The “Your Breakfast is Waiting" campaign is being designed to encourage consumers to think about the breakfast sandwiches they have been missing – and it’s entirely free for retailers and foodservice operators to take part.
Over the course of a week – from 22nd September – the Association will be running an intensive campaign to promote Breakfast Sandwiches, using TV, radio, print and online media. While the campaign will talk about all the benefits of having a good sandwich breakfast to start the day, it will not focus on any specific products, giving retailers and caterers the flexibility to promote whatever breakfast products they want.
A presentation on the campaign can be found here
A special Breakfast campaign logo (above) is also available for operators to use and can be downloaded free here.